Verofx Africa
Regulatory Strategy
Product Verification
Enterprise SaaS Advisory
Customer Experience
Project Overview
Verofax, founded in 2018, provides advanced software tools that enhance supply chain transparency, regulatory compliance, and customer experience. Their solutions help businesses verify product authenticity, trace origins, monitor freshness, and comply with evolving regulations such as the EU’s CBAM. With added capabilities in tax automation and consumer engagement via mobile apps, Verofax is bridging the gap between backend compliance and frontend customer interaction. Sleem Hasan was brought on board to support Verofax’s strategic positioning, regulatory framing, and readiness for scale.
Key Objectives
Strengthen Regulatory Messaging
Position Verofax as a trusted compliance partner, especially for businesses impacted by CBAM and ESG reporting requirements.Differentiate in Competitive Markets
Clarify how Verofax stands out from legacy supply chain platforms and QR code solutions.Refine Investor & Partner Narrative
Develop messaging that appeals to institutional backers and channel partners in highly regulated industries.Support Enterprise Engagements
Assist in shaping strategic conversations with global enterprises and cross-border commerce platforms.
Our Approach
1
Strategic Positioning
Compliance-Driven Framing: Repositioned Verofax’s value proposition around CBAM readiness, traceability, and ESG assurance.
Feature-to-Outcome Mapping: Translated technical features (e.g., freshness validation, source authentication) into business-impact language.
2
Partner & Investor Engagement
Narrative Architecture: Advised on pitch decks and partner presentations to align with enterprise priorities and regulatory urgency.
Outreach Strategy: Guided outreach to vertical-aligned partners and early investors, focusing on industries with high compliance exposure.
3
Commercial Strategy
Enterprise Use Case Alignment: Helped shape demo narratives around industry-specific outcomes — e.g., counterfeit prevention for luxury, tax automation for FMCG.
Customer Experience Framing: Highlighted Verofax’s mobile engagement layer as a differentiator in user-facing supply chain tech.