Project Overview
UrbanGo is a purpose-driven climate tech company revolutionizing how individuals, brands, and cities approach sustainability. With a proprietary, patent-backed “Proof of Sustainability” technology and AI-driven behavioral insights, UrbanGo helps track, validate, and influence sustainable actions at scale. The platform goes beyond compliance—empowering consumers through personalized sustainability personas, and supporting businesses and municipalities in meeting their ESG targets. Sleem Hasan joined UrbanGo as a strategic advisor to strengthen its positioning, guide capital readiness, and help shape its role as a category-defining impact partner.
Key Objectives
Define Category & Value Proposition
Position UrbanGo as a leader in behavioral sustainability tech—bridging data, ESG goals, and climate accountability.Support Patent-Backed Technology Narrative
Strategically frame UrbanGo’s intellectual property for investors and strategic partners.Guide B2B & B2G Engagement Strategy
Shape outreach and onboarding frameworks for brands, cities, and sustainability-focused institutions.Investor-Ready Structuring
Refine growth narrative, traction storytelling, and metrics to support early-stage fundraising.
Our Approach
1
Strategic Positioning
Category Definition: Helped UrbanGo articulate its role as a pioneer in AI-powered sustainability behavior tracking.
Vision Framing: Aligned purpose and profitability through narrative strategy tailored for impact investors and climate tech partners.
2
Tech Differentiation Strategy
IP-Led Storytelling: Supported framing of UrbanGo’s patented “Proof of Sustainability” tech as a scalable ESG infrastructure.
Persona Intelligence Narrative: Elevated behavioral data science as a driver of meaningful and measurable impact.
3
Ecosystem Development
City & Brand Readiness: Advised on onboarding frameworks for municipalities and large enterprises pursuing ESG compliance.
Network Expansion: Facilitated introductions to mission-aligned advisors, partners, and platforms in the climate innovation space.
4
Growth Advisory
Pitch & Fundraising: Guided investor-facing materials to emphasize traction, tech defensibility, and environmental ROI.
Founder Mentorship: Provided ongoing counsel on scalability, partner alignment, and long-term sustainability strategy.