Pow&Go
Strategic Growth
Product Positioning
Channel Partnerships
Go-to-Market Advisory
Project Overview
Pow&Go delivers smart, portable power solutions designed for life on the move. From sleek power banks to versatile charging cables and adapters, the brand addresses the growing need for reliable, on-the-go connectivity. As Pow&Go expanded its product line and market reach, Sleem Hasan was brought in to guide the company’s strategic growth, sharpen its product positioning, and support its evolution from a utility brand into a lifestyle technology company.
Key Objectives
Refine Brand Positioning
Elevate Pow&Go from a utility hardware provider to a lifestyle brand known for design, portability, and dependability.Define Market Segments
Identify core audiences and use cases (e.g., travel, remote work, digital nomads) for more targeted campaigns.Support Channel Strategy
Provide guidance on retail partnerships, e-commerce positioning, and potential distributor alliances.Prepare for Growth Capital
Lay the groundwork for future investment through clear business storytelling and unit economics analysis.
Our Approach
1
Brand & Market Alignment
Value Proposition Strategy: Helped clarify Pow&Go’s core differentiators, focusing on performance, convenience, and mobile-first design.
Target Persona Development: Created audience profiles to refine marketing tone, retail messaging, and product packaging.
2
Go-to-Market Advisory
Retail & D2C Positioning: Offered strategic insight on launching in physical retail and improving direct-to-consumer conversion.
Product Story Architecture: Advised on how to tell the “why” behind each product line — transforming features into emotional benefits.
3
Strategic Scaling
Partnership Readiness: Helped structure partnership models with travel brands, events, and content creators for wider exposure.
Investor Preparation: Supported pitch refinement and business planning ahead of early fundraising conversations.