Caremerge
Platform Advisory
User Engagement
Strategic Positioning
HealthTech Strategy
Project Overview
Caremerge, founded in 2012, is redefining the senior living experience through a unified digital platform that enhances communication, coordination, and quality of care. Designed to connect residents, families, and staff, Caremerge offers four core solutions—Family Engagement, Community Engagement, Calendar Central, and Chronic Care Management. These tools empower senior living communities to streamline operations while delivering a more connected, dignified, and personalized experience for residents. Sleem Hasan supported Caremerge in refining its strategic positioning, growth readiness, and partner engagement strategy during key phases of its expansion in the healthtech and aging care markets.
Key Objectives
Position Caremerge as the Leading Senior Living Platform
Shape Caremerge’s narrative as a tech enabler of empathy, transparency, and better outcomes in elder care.Strengthen Product Offering Framing
Clearly differentiate each module while highlighting the all-in-one value of the integrated platform.Support Investor and Growth Strategy
Develop compelling investor materials to support scale-up, emphasizing user engagement, retention, and platform efficiency.Enable B2B Sales & Partnership Channels
Guide outreach frameworks to senior care operators, insurance providers, and healthcare networks.
Our Approach
1
Strategic Messaging
Human-Centered Storytelling: Repositioned Caremerge from a SaaS tool to a mission-driven partner improving life quality in senior care.
Feature Framing: Helped articulate how each solution (e.g., Family Engagement) directly addresses specific pain points in the senior living journey.
2
Market Alignment
Segment Strategy: Assisted in identifying high-priority care communities and regional providers for targeted outreach.
Value Proposition Refinement: Elevated messaging to emphasize transparency, reduced caregiver stress, and improved resident satisfaction.
3
Investor & Stakeholder Engagement
Deck & Pitch Coaching: Collaborated on materials that highlighted data-driven impact, tech defensibility, and growth metrics.
Advisory Connections: Supported introductions and positioning for strategic partnerships in the elder care and digital health sectors.
4
Long-Term Growth Support
Expansion Guidance: Provided insights into scaling across North America and into adjacent care markets.
Mentorship: Offered ongoing strategic advice to the founding team on platform evolution, user adoption, and organizational growth.