BIY
Marketplace Strategy
Product Innovation
Platform Positioning
Consumer Experience
Project Overview
BIY (Build It Yourself) is a transformative platform reshaping how consumers interact with furniture and homeware manufacturers. By bridging design freedom with localized production, BIY empowers users to create custom furniture pieces, access transparent pricing through an intelligent bidding engine, and choose from a vetted network of manufacturers. This decentralized approach to product creation is not only democratizing design—it’s unlocking efficiency and sustainability in the furniture supply chain. Sleem Hasan supported BIY’s strategic development from early stage ideation through to positioning it as a scalable ecosystem for mass customization.
Key Objectives
Position BIY as a Disruptive Ecosystem
Clearly communicate BIY’s innovation as both a design platform and a decentralized manufacturing marketplace.Refine Value Proposition for Stakeholders
Align messaging to attract consumers, manufacturers, and early strategic investors alike.Structure Platform for Scale
Support BIY in preparing for multi-market expansion, with modular pricing, bidding, and supplier onboarding systems.Create Investor-Ready Storytelling
Develop strategic narratives around scalability, tech differentiation, and environmental impact.
Our Approach
1
Platform Vision & Positioning
Narrative Development: Helped craft the ecosystem story—from design empowerment to local economic impact.
Category Framing: Positioned BIY at the intersection of on-demand manufacturing, digital design, and sustainable commerce.
2
Go-to-Market & User Strategy
Dual-Side Value Framing: Balanced user acquisition strategy for both creators (consumers) and fulfillers (manufacturers).
Experience Design Advisory: Offered strategic feedback on UI/UX flow for quote generation, bidding, and supplier selection.
3
Investor & Partner Readiness
Deck Refinement: Reframed investment materials to emphasize long-term network effects, revenue models, and platform defensibility.
Mentorship: Provided ongoing counsel to the founding team on market prioritization, product scalability, and investor engagement.