Project Overview
Kiwi is pioneering motion recognition technology designed to seamlessly integrate into wearable devices and deliver real-time health insights. Through gesture recognition and movement analysis, Kiwi enhances any product with intelligent motion capability—making wearables not just trackers, but proactive health tools. With a cloud-based analytics platform powering early warning systems for potential health issues, Kiwi is bridging the gap between everyday consumer tech and preventive health. Sleem Hasan supported Kiwi as a strategic advisor, helping refine its product-market fit, commercial strategy, and investor engagement in the fast-growing wearable healthtech space.
Key Objectives
Position Kiwi as a Motion Intelligence Leader
Establish Kiwi’s presence in the wearable and healthtech ecosystem as a go-to enabler of real-time movement intelligence.Emphasize Preventive Health Impact
Craft a compelling narrative around Kiwi’s ability to detect early health signals through passive motion monitoring.Enable Scalable Market Access
Support strategy for integrating Kiwi into broader B2B and OEM pipelines, across fitness, elder care, and wellness markets.Prepare for Strategic Investment & Partnerships
Develop investor materials and guide alignment with healthtech VCs, insurers, and device manufacturers.
Our Approach
1
Strategic Positioning
Value Reframing: Positioned Kiwi as more than a device—an intelligence layer capable of delivering actionable health alerts.
Segment Focus: Defined high-impact entry points, including elder care monitoring, fall detection, and fitness optimization.
2
Commercial Readiness
Use Case Development: Helped articulate practical applications for OEMs, digital health platforms, and wellness tech providers.
Data Platform Narrative: Emphasized Kiwi’s cloud infrastructure and the value of behavioral insights from aggregated motion data.
3
Investor Narrative
Deck & Vision: Co-developed materials that highlight Kiwi’s scalability, IP defensibility, and real-world health outcomes.
Capital Readiness: Supported capital raise strategy tailored to seed and early growth investors in wearable and health sectors.
4
Growth Strategy & Mentorship
Partnership Mapping: Identified strategic channel and tech partners for co-development or licensing models.
Founder Guidance: Provided ongoing input on team structuring, market entry timing, and IP utilization.