PuppyDog
Strategic Advisory
Fundraising Readiness
Go-to-Market Planning
Investor Relations
Project Overview
PuppyDog.io is an AI-powered platform redefining how sales and marketing teams engage prospects. By transforming screen recordings into hyper-personalized product demos—complete with tailored scripts and AI-generated voiceovers—it empowers companies to drive up to 1.5x more lead conversions. Backed by Andrew Ng’s AI Fund, PuppyDog.io delivers interactive, on-demand demos for outbound campaigns, websites, and in-app upsells, streamlining buyer engagement at scale.
Key Objectives
Accelerate Fundraising Readiness
Support PuppyDog.io in refining its business model, deck narrative, and investor communications to attract strategic capital.Sharpen Market Positioning
Clarify the platform’s value proposition for B2B SaaS sales teams, aligning messaging with AI-driven personalization trends.Validate GTM Strategy
Refine outbound/demo positioning to align with early adopter segments and boost conversion performance.Support Investor Relations
Guide founder interactions with institutional investors, including AI-focused VCs and strategic partners.
Our Approach
1
Fundraising Strategy
Investor Narrative Framing: Reworked pitch storyline to emphasize ROI-driven personalization and AI scalability.
Targeted VC Mapping: Assisted in identifying and prioritizing aligned investors, including deep-tech backers.
2
Market Positioning
ICP Clarity & Messaging: Sharpened copy and demo storytelling to resonate with SaaS teams seeking outbound leverage.
Competitive Framing: Defined differentiators vs. demo video tools and generic automation platforms.
3
GTM Optimization
Demo Funnel Review: Analyzed demo flows to ensure conversion optimization from email to product.
Outbound Personalization Use Cases: Developed strategic demo examples tailored for different lead types.
4
Founder Advisory
Pitch Mentorship: Provided direct feedback on investor decks, live pitch delivery, and Q&A handling.
Strategic Counsel: Offered 1-on-1 guidance with the founder around valuation, equity asks, and term sheet handling.