Qbeats
Strategic Advisory
Product Innovation
Content Monetization
Publisher Revenue Strategy
Project Overview
Qbeats is redefining the economics of digital content through a patented, real-time content valuation technology that answers a powerful question: “What is content worth?” By introducing a dynamic pricing model for information, Qbeats empowers publishers to monetize individual pieces of content based on real-time value, while giving consumers access to premium insights on a pay-per-view basis. The platform also opens new opportunities for advertisers to sponsor contextually relevant content, offering a less intrusive and more value-aligned advertising model. Sleem Hasan was brought in as a strategic advisor to help refine Qbeats’ positioning, lead product vision alignment, and support its growth among publishers, platforms, and content marketplaces.
Key Objectives
Position Qbeats as the Future of Content Monetization
Establish Qbeats as a leader in pay-per-view microtransactions and dynamic content pricing.Refine Product-Market Fit Across Stakeholders
Tailor the value proposition for publishers, consumers, and advertisers within a single platform ecosystem.Support Platform Scalability and Adoption
Guide rollout strategy for onboarding publishers and integrating into third-party content and ad platforms.Strengthen Strategic Messaging for Investors & Partners
Build compelling narratives around Qbeats’ IP, market timing, and disruptive revenue potential.
Our Approach
1
Strategic Positioning
Value Narrative Development: Framed Qbeats’ innovation as a solution to content commoditization and ad fatigue.
Market Education: Helped simplify and communicate the concept of dynamic pricing to both B2B and B2C audiences.
2
Product & Platform Guidance
Feature Prioritization: Worked with product leaders to align development with the highest-impact use cases for each user segment.
User Experience Strategy: Supported design thinking around frictionless micro-payments and sponsorship-based access.
3
Go-to-Market & Monetization
Publisher Onboarding Models: Created frameworks for integrating Qbeats with news outlets, think tanks, and content aggregators.
Advertiser Value Alignment: Positioned ad sponsorship as a next-gen alternative to display ads, based on content relevance and user intent.
4
Growth & Leadership Support
Mentorship & Team Structuring: Advised on organizational leadership, product team scaling, and stakeholder alignment.
Investor Readiness: Assisted in articulating the platform’s vision, IP defensibility, and market transformation potential to capital partners.